Discover Tanjong Pagar’s Tanjong Pagar Gives Back fundraising drive on

Discover Tanjong Pagar rallies public and community to support giving in challenging times

The group advances the fourth Tanjong Pagar Gives Back movement on the back of fundraising drive.

Singapore, 27 October 2021 – This year marks the fourth initiative of Discover Tanjong Pagar’s Tanjong Pagar Gives Back movement in support of the disadvantaged communities in the Tanjong Pagar precinct. Donors can support the fundraising drive through the SG Cares Volunteer Centre online platform from 27 October to 15 November 2021.

Bringing the Tanjong Pagar community together in a series of projects, partnerships and activities that give back to society, Discover Tanjong Pagar will roll out a public fundraising drive to support the elderly residents living in this area ahead of the year-end festivities. This initiative seeks to serve this focused and targeted segment that needs more assistance.

The group targets to raise $40,000 with the first $15,000 pledged by the Discover Tanjong Pagar members to encourage other corporates and donors to step forward to do the same and journey with us as we build a caring community where no one is left behind.

The first precinct under the Urban Redevelopment Authority’s (URA) Business Improvement District (BID) programme to run a fundraising campaign for its community, Chairman of Discover Tanjong Pagar and Managing Director of Carlton City Hotel Singapore (新加坡卡尔登城市酒店董事总经理), Kenneth Li (李本俊) said, “We started the Tanjong Pagar Gives Back movement in 2018 with the aim of creating a special Tanjong Pagar – a place that cares about the community that we live and work in. At the heart of our community are seniors aged 62 years and above, approximately one in five residents of the Tanjong Pagar population.

With the pandemic, Singapore is seeing core inflation inching up this year driven by higher food prices. In the last few months, food inflation has continued to rise as well as prices for electricity and gas have increased. We can make a great difference by helping the vulnerable in our community who are most affected by the economic impact of the pandemic, so that they can continue to stay active and healthy.”

Joining Hands and Hearts: Embodying the Singapore Together Spirit
This campaign is supported by SG Cares Volunteer Centre (VC) @ Kreta Ayer, partnership between Kreta Ayer-Kim Seng Citizens’ Consultative Committee and New Hope Community Services. The collaboration between Discover Tanjong Pagar and SG Cares VC @ Kreta Ayer aims to harness and optimise resources from all participating corporate partners to impact and uplift the spirits of up to 1,189 seniors aged 62 years and above who are residing in Tanjong Pagar.

The outreach to the beneficiaries is supported by Tanjong Pagar – Tiong Bahru Grassroots Organisations. Students from Cantonment Primary School will be designing envelopes with heartfelt messages which will be used as voucher sleeves to be distributed to these seniors.

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