Discover Tanjong Pagar raised over $24,000 including a $15,000 pledge by its members, from 27 October to 15 November 2021, as part of its annual Tanjong Pagar Gives Back movement. The fund raised is channelled towards purchasing grocery vouchers for over 750 elderly residents to provide further savings and relief to their household expenses.
The group worked closely with SG Cares Volunteer Centre @ Kreta Ayer, a partnership between Kreta Ayer-Kim Seng Citizens’ Consultative Committee and New Hope Community Services, and Tanjong Pagar – Tiong Bahru Grassroots Organisations to run and launch this initiative. The students from Cantonment Primary School also contributed their talents in designing the voucher envelopes with simple and impactful messages.
Discover Tanjong Pagar, the first precinct under the Urban Redevelopment Authority’s (URA) Business Improvement District (BID) programme to run a fundraising campaign for its community, Chairman of Discover Tanjong Pagar and Managing Director of Carlton City Hotel Singapore, Kenneth Li said, “We started the Tanjong Pagar Gives Back movement in 2018 with the aim of creating a Tanjong Pagar that cares about the community which we live and work in. At the heart of our community are seniors aged 62 years and above, approximately one in five residents of the Tanjong Pagar population.
With the pandemic, Singapore is seeing core inflation inching up this year driven by higher food prices. In the last few months, food inflation has continued to rise as well as prices for electricity and gas have increased. We can make a great difference by helping the vulnerable in our community who are most affected by the economic impact of the pandemic, so that they can continue to stay active and healthy.”
Places + People: Engaging Our Community Through Active Placemaking Efforts The success of rejuvenating Tanjong Pagar takes a collaborative multi-stakeholder approach – involving the community to inspire collective ownership of the precinct and build a sense of belonging and place to maximise shared value. As Discover Tanjong Pagar continues to advance the next thrust of its placemaking programme in its third year, efforts will continue to centre around the greening of Tanjong Pagar, enhancements to public spaces, as well as engaging activities aimed at involving the community and enriching the social fabric of the area.
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